Well, he might actually be talking about songwriting, but it seems to apply reasonably well:
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The method is this: Small ideas? Don’t hone in on them too much. If they seem too specific, too dead on, if your point is too on the nose, you’re going to lose the opportunity to have a lot of people get your point. Change it. Find a way to make what you’re saying matter to people without saying too much at all. Allow everyone enough imagination and ownership of coming to something themselves. They could come to something better, which would be great. They could come to something worse, which is dangerous.So don't use too many of the big words you learned in college. The interview is here.